Classify in the news
Reporting, conversations, and perspectives on contextual intelligence and agentic advertising.
Press & perspectives
Latest first- Coverage
Media Briefing: Ads for AI agents have a measurement problem
Brendan Norman discusses the challenge of measuring ads encountered by AI agents. Digiday+ briefing.
- Event mention
Outcome-based fees in 2026
The newsletter’s AdCP meetup recap mentions Brendan Norman as a participant.
- Contributed article
Navigating The Programmatic Minefield: AdTech’s Shift From Keywords To Content Graphs
Brendan Norman on moving from keywords to content graphs.
- Contributed article
2026 Ad Tech Forecast: Simplification, Context, and the Rise of Agentic AI
Brendan Norman on context and agentic AI. ANA members-only article.
- Contributed article
The Future of Ad Tech: How Protocols and Agentic AI are Forging a Simpler, Smarter Ecosystem
Brendan Norman on protocols and agentic AI in advertising.
- Interview
The Future of Ad Targeting: Why "Deep Context" Beats Cookies Every Time
Kevin Kerner interviews Brendan Norman about contextual targeting.
- Contributed article
AdCP And The Math Of Agentic AI: Building For Today’s Economics, Not Tomorrow’s Dreams
Nick Ross on the economics of building agentic advertising.
- Coverage
Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising
Reporting on the Ad Context Protocol launch and its supporting companies.
- Industry announcement
Industry coalition launches AdCP standard
Classify is listed among the companies supporting the Ad Context Protocol launch.
- Coverage
Industry Coalition Ushers in Age of Agent-to-Agent Trading with Ad Context Protocol Launch
Classify is named among the companies supporting the Ad Context Protocol.
- Industry announcement
Industry Coalition Launches Ad Context Protocol (AdCP): Open Standard For Agentic Advertising Infrastructure
Coverage of the Ad Context Protocol launch lists Classify as a supporting member.
- Industry commentary
OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media
Evgeny Popov discusses AdCP and names Classify among its participants.
- Interview
114: The Onus is On Us to Listen with Brendan Norman
A conversation with Brendan Norman about listening and advertising.
- Interview
Episode 30: The Agentic Evolution of Contextual Advertising
Brendan Norman joins a discussion about contextual advertising and agents.
- Coverage
5 adtech innovantes à connaître (et à tester) si vous êtes acheteur média
A French-language overview of five ad tech companies, including Classify.
- Coverage
Forget about the tech, OpenAI and Perplexity are brands too
Brendan Norman contributes perspective on the brands behind AI products.
- Contributed article
Taxonomies Are Dead, Long Live Vibe Targeting
Brendan Norman on sentiment and contextual targeting. ANA members-only article.
- Coverage
Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation
Reporting on Classify’s contextual advertising approach.