# Press · Classify

Classify in the news: reporting, interviews, and contributed perspectives on contextual intelligence and agentic advertising.

## [Media Briefing: Ads for AI agents have a measurement problem](https://digiday.com/media/media-briefing-ads-for-ai-agents-have-a-measurement-problem/)

Digiday | 2026-08-20 | Coverage

Brendan Norman discusses the challenge of measuring ads encountered by AI agents. Digiday+ briefing.

## [Outcome-based fees in 2026](https://tipsheet.ai/news/outcome-based-fees/)

tipsheet.ai | 2025-12-22 | Event mention

The newsletter’s AdCP meetup recap mentions Brendan Norman as a participant.

## [Navigating The Programmatic Minefield: AdTech’s Shift From Keywords To Content Graphs](https://www.admonsters.com/navigating-the-programmatic-minefield-adtechs-shift-from-keywords-to-content-graphs/)

AdMonsters | 2025-12-09 | Contributed article

Brendan Norman on moving from keywords to content graphs.

## [Cynopsis “25 of 2025”](https://www.cynopsis.com/cyncity/cynopsis-25-in-25/)

Cynopsis | 2025-12-08 | Recognition

Classify Inc. appears in the Cynopsis annual list.

## [2026 Ad Tech Forecast: Simplification, Context, and the Rise of Agentic AI](https://www.ana.net/miccontent/show/id/ii-2025-12-tech-forecast)

Association of National Advertisers | 2025-12-05 | Contributed article

Brendan Norman on context and agentic AI. ANA members-only article.

## [The Future of Ad Tech: How Protocols and Agentic AI are Forging a Simpler, Smarter Ecosystem](https://www.cynopsis.com/cyncity/the-future-of-ad-tech-how-protocols-and-agentic-ai-are-forging-a-simpler-smarter-ecosystem/)

Cynopsis | 2025-11-25 | Contributed article

Brendan Norman on protocols and agentic AI in advertising.

## [The Future of Ad Targeting: Why "Deep Context" Beats Cookies Every Time](https://kevinkerner.substack.com/p/the-future-of-ad-targeting-why-deep)

Tech Marketing Rewired | 2025-11-19 | Interview

Kevin Kerner interviews Brendan Norman about contextual targeting.

## [AdCP And The Math Of Agentic AI: Building For Today’s Economics, Not Tomorrow’s Dreams](https://www.adexchanger.com/data-driven-thinking/adcp-and-the-math-of-agentic-ai-building-for-todays-economics-not-tomorrows-dreams/)

AdExchanger | 2025-10-27 | Contributed article

Nick Ross on the economics of building agentic advertising.


## [Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising](https://www.adweek.com/media/adcp-ad-context-protocol-agentic-advertising-standard/)

ADWEEK | 2025-10-15 | Coverage

Reporting on the Ad Context Protocol launch and its supporting companies.

## [Industry coalition launches AdCP standard](https://www.advanced-television.com/2025/10/15/industry-coalition-launches-adcp-standard/)

Advanced Television | 2025-10-15 | Industry announcement

Classify is listed among the companies supporting the Ad Context Protocol launch.

## [Industry Coalition Ushers in Age of Agent-to-Agent Trading with Ad Context Protocol Launch](https://videoweek.com/2025/10/15/industry-coalition-ushers-in-age-of-agent-to-agent-trading-with-ad-context-protocol-launch/)

VideoWeek | 2025-10-15 | Coverage

Classify is named among the companies supporting the Ad Context Protocol.

## [Industry Coalition Launches Ad Context Protocol (AdCP): Open Standard For Agentic Advertising Infrastructure](https://tvnewscheck.com/business/article/industry-coalition-launches-ad-context-protocol-adcp-open-standard-for-agentic-advertising-infrastructure/)

TVNewsCheck | 2025-10-15 | Industry announcement

Coverage of the Ad Context Protocol launch lists Classify as a supporting member.

## [OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media](https://dmexco.com/stories/dmexco-column-openrtb-prebid-now-adcp-the-standard-that-lets-ai-run-your-media/)

DMEXCO | 2025-10-15 | Industry commentary

Evgeny Popov discusses AdCP and names Classify among its participants.

## [114:  The Onus is On Us to Listen with Brendan Norman](https://open.spotify.com/episode/6ZukOYRiRkIcDwerJbYI4l)

The Marketing Umbrella Podcast | 2025-09-30 | Interview

A conversation with Brendan Norman about listening and advertising.

## [Episode 30: The Agentic Evolution of Contextual Advertising](https://www.thepubwaypodcast.com/episodes/30)

The Pub Way | 2025-09-22 | Interview

Brendan Norman joins a discussion about contextual advertising and agents.

## [5 adtech innovantes à connaître (et à tester) si vous êtes acheteur média](https://www.open-garden.com/p/5-adtech-innovantes-conna-tre-si-vous-tes-acheteur-m-dia-et-pas-que)

Open Garden | 2025-09-04 | Coverage

A French-language overview of five ad tech companies, including Classify.

## [Forget about the tech, OpenAI and Perplexity are brands too](https://digiday.com/marketing/forget-about-the-tech-openai-and-perplexity-are-brands-too/)

Digiday | 2025-08-15 | Coverage

Brendan Norman contributes perspective on the brands behind AI products.

## [Taxonomies Are Dead, Long Live Vibe Targeting](https://www.ana.net/miccontent/show/id/ii-2025-07-ai-sentiment-targeting)

Association of National Advertisers | 2025-07-30 | Contributed article

Brendan Norman on sentiment and contextual targeting. ANA members-only article.

## [Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation](https://www.adexchanger.com/marketers/scope3-backed-contextual-ai-platform-classify-aims-to-disrupt-curation/)

AdExchanger | 2025-06-03 | Coverage

Reporting on Classify’s contextual advertising approach.

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